Last updated: 22 August 2026

Star Taxis Lichfield (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit our website, startaxislichfield.uk, contact us, make an enquiry, or use our private hire services.

Star Taxis Lichfield operates as a licensed Private Hire Operator.

Our contact details are:

STAR TAXIS LICHFIELD

18 Whittington House
Hobbs Road
Lichfield
WS13 6TB
United Kingdom

Email: Booking@startaxislichfield.uk
Telephone: 01543 732088
WhatsApp: 07856 685000

1. WHAT INFORMATION WE COLLECT

When you make a booking or enquiry through our website or contact us by telephone, email, WhatsApp or another available contact method, we may collect:

• Your name
• Your telephone number
• Your email address
• Your pickup and drop-off address(es)
• The date and time of your journey
• The number of passengers
• Luggage or other vehicle requirements
• Any other information you provide that is necessary to arrange and provide your journey

We generally collect personal information directly from you.

PAYMENT INFORMATION

If you pay for your journey online or by card, payment may be processed securely by our authorised payment providers, including Stripe and SumUp, where applicable.

We do not normally store or have access to your full payment card details. Card information is processed by the relevant payment provider in accordance with its own privacy and security procedures.

We may retain a record that a payment was made, including the amount, date, payment status or transaction reference where necessary for accounting, booking or business purposes.

2. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

• To process and fulfil your booking
• To contact you about your journey
• To confirm booking details, pickup times and vehicle or driver arrangements
• To inform you about changes, delays or cancellations affecting your booking
• To respond to enquiries, questions or complaints
• To process payments or refunds through our authorised payment providers
• To share necessary journey information with the driver carrying out your booking
• To meet legal, tax, accounting, insurance and licensing obligations
• To protect our business, drivers, passengers and customers from fraud, misuse or other unlawful activity
• To maintain appropriate business and booking records

We do not sell your personal information.

We do not use your personal information for unsolicited marketing unless you have separately agreed to receive marketing communications from us.

3. OUR LAWFUL BASIS FOR PROCESSING YOUR INFORMATION

Under UK data protection law, we process your personal information only where we have a lawful basis to do so.

Depending on the circumstances, this may include:

CONTRACT

Processing your name, contact details and journey information may be necessary to take steps at your request before entering into a contract and to provide the private hire service you have booked.

LEGAL OBLIGATION

We may need to retain or process certain information to comply with legal, tax, accounting, insurance or private hire licensing requirements.

LEGITIMATE INTERESTS

We may process certain information where necessary for our legitimate business interests, including operating and managing our business, maintaining records, preventing fraud, handling complaints and protecting the safety and security of our drivers, passengers and services.

CONSENT

Where we rely on consent, for example for certain non-essential cookies or similar technologies, you may withdraw your consent at any time.

4. COOKIES AND WEBSITE TRACKING TOOLS

Our website may use cookies and similar technologies to help it function properly and to understand how visitors use our website.

Depending on the services active on our website, these may include:

GOOGLE ANALYTICS

Google Analytics may be used to help us understand how visitors use our website, for example which pages are visited and how users interact with the site, so that we can improve our services and website.

GOOGLE SEARCH CONSOLE

Google Search Console is used to monitor and maintain our website’s presence in Google Search results. It is not used by us to identify individual visitors to our website.

GOOGLE MAPS

If a Google Map is embedded on our website, Google may process certain information and may set cookies or use similar technologies when the map is loaded or used.

WHATSAPP

If you choose to contact us using WhatsApp, the information you provide, including your messages and telephone number, may be processed in accordance with WhatsApp’s own privacy practices as well as our own use of your information for the purpose of responding to you and arranging your journey.

LIVE CHAT

If our website includes a live chat service and you choose to use it, the information you provide during the conversation may be collected and used to respond to your enquiry and provide customer support.

Where cookies or similar technologies are not strictly necessary for the operation of our website, we will request consent where required.

You may be able to accept, reject or manage non-essential cookies through our cookie consent banner or cookie preferences tool.

For further information, please read our Cookie Policy.

5. WHO WE SHARE YOUR INFORMATION WITH

We do not sell or rent your personal information to third parties.

We may share your information only where necessary, including:

• With drivers carrying out your booked journey, where necessary to provide the service
• With payment providers, including Stripe and SumUp where applicable, to process payments
• With website hosting, technology and other service providers that support our business
• With professional advisers, insurers or service providers where necessary
• With police, courts, regulatory authorities, HMRC, licensing authorities or other organisations where we are legally required or permitted to do so
• Where necessary to protect the safety, rights or legitimate interests of our customers, drivers, business or others

Where third-party service providers process personal data on our behalf, we take reasonable steps to ensure that they handle personal information appropriately.

6. INTERNATIONAL DATA TRANSFERS

Some of our service providers, including providers such as Google, Stripe, SumUp, WhatsApp or other technology providers, may process personal information outside the United Kingdom.

Where personal data is transferred internationally, appropriate safeguards will be used where required by applicable UK data protection law.

7. HOW LONG WE KEEP YOUR INFORMATION

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

• Providing and managing your journey
• Responding to enquiries or complaints
• Maintaining booking and payment records
• Meeting legal, tax, accounting, insurance or licensing obligations
• Establishing, exercising or defending legal claims where necessary

The exact period for which we retain information may vary depending on the type of information and the purpose for which it is held.

When personal information is no longer required, we will securely delete, destroy or anonymise it, where appropriate.

8. YOUR RIGHTS

Under UK data protection law, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information in certain circumstances
• Object to certain processing of your information
• Request restriction of processing in certain circumstances
• Request the transfer of your information to another organisation, where applicable
• Withdraw consent at any time where we rely on consent

To exercise any of these rights, please contact us using the details provided in this Privacy Policy.

We may need to verify your identity before responding to certain requests.

9. COMPLAINTS TO THE ICO

If you are unhappy with how we handle your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator.

ICO website: ico.org.uk
ICO helpline: 0303 123 1113

10. KEEPING YOUR INFORMATION SECURE

We take reasonable and appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure, alteration or destruction.

Payment information is processed through our authorised payment providers, including Stripe and SumUp where applicable. We do not normally store full payment card details on our own systems.

However, no system for transmitting or storing information electronically can be guaranteed to be completely secure.

11. THIRD-PARTY SERVICES AND LINKS

Our website may contain links to or use services provided by third parties, including Google, WhatsApp, Stripe, SumUp, maps, live chat services or other technology providers.

These third parties may have their own privacy policies and data practices. We encourage you to read the relevant privacy policies of those services where appropriate.

12. CHILDREN’S PERSONAL INFORMATION

Where we provide transport services for children, including school transport, we may process limited personal information relating to the child where this is necessary to arrange and provide the journey safely and appropriately.

Where information is provided to us by a parent, guardian, school or other authorised person, we will use that information for the purpose of providing and managing the relevant service and meeting applicable legal, safeguarding or licensing obligations.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our services, business practices, technology or applicable law.

Any updated version will be published on our website with a revised “Last updated” date.

14. CONTACT US

If you have any questions about this Privacy Policy, your personal information or how we handle your data, please contact us:

STAR TAXIS LICHFIELD

18 Whittington House
Hobbs Road
Lichfield
WS13 6TB
United Kingdom

Email: Booking@startaxislichfield.uk
Telephone: 01543 732088
WhatsApp: 07856 685000